Ormonde Jayne launches new London store

Ormonde Jayne celebrates its tenth and most exciting year with the launch of the new flagship boutique in London’s Sloane Square next week. This store will be the third for Ormonde Jayne within the city

Designed by Caulder Moore, the smoked glass and antique gold walls give the store Ormonde Jayne’s trademark sophisticated decadent look. From the distinctive black frontage polished brass signage and red glass projecting sign, through the windows you can see suspended smoked glass boxes with halo illuminated polished frames that encase the displays.

The store will also feature the new Perfume Portraits that allows small groups to be private hosted. Perfume Portraits is the new complimentary service to find your signature scent by smelling the raw ingredients of the seven perfume families.

You can find the new store located at 192 Pavillion Road (site of the old General Trading Company) in London.