House of Fraser’s beauty department is heralding a new era as the department store launches its Apothecary; an exclusive new retail concept.
The new House of Fraser Apothecarys, being rolled out one by one across the UK, will be cutting edge beauty emporiums where customers can discover new brands, with the opportunity to understand and experience the product in a relaxed environment.
Combining existing brands such as Molton Brown, Laura Mercier and Xen Tan, with exclusive new brands Electric Body, Filorga, Ceveria Terenzi and House of Fraser’s very own beauty brand the Apothecary Collection!
The Apothecary Collection has been specifically designed to complement the concept.
The range contains a Body Collection, Hand Collection, Travel Collection and a beautiful Candle.